

AgentOps and PromptOps: The New Guardrails for Agentic AI Investments
If you don’t know about AgentOps and PromptOps as an AI Investment Committee (IC) member, you need to read this.
AI platforms such as CrewAI, LangChain and AutoGen are moving fast from pilots into business-critical workflows. These platforms aren’t licensed like traditional systems (e.g. per-user CRM licences). Instead, costs scale with the number of autonomous agents deployed and the intensity of their workloads.
That shift changes the economics — and with it, the evaluation criteria for every IC member assessing Agentic AI investment cases.
The Challenge
With a traditional CRM solution investment, the recurring investment case cost profile is straightforward:
- X users × $ licence fee = predictable cost.
With AI Agents, the equation looks more like cloud computing:
- Agents × tasks × tokens × concurrency = variable cost.
This creates both opportunity (scaling outcomes) and risk (bill shock, governance, risk and compliance failures). Which is why two new operational disciplines matter: AgentOps and PromptOps.
What is AgentOps?
AgentOps is the discipline of operating, monitoring, and governing AI agents in production, including:
- Provisioning & lifecycle management.
- Monitoring behaviour and performance.
- Cost governance (quotas, throttles).
- Auditability and compliance logging.
For IC members and AI leaders: AgentOps is the risk-mitigation layer. Without it, costs and risks spiral – potentially well beyond investment case expectations.
What is PromptOps?
Prompts are the logic layer that drives agent behaviour. PromptOps is about managing and optimising those prompts, including:
- Version control and reuse.
- Optimisation for accuracy and cost.
- A/B testing and continuous improvement.
- Guardrails to prevent hallucinations or compliance breaches.
For IC members and AI leaders: PromptOps is the value-optimisation layer. Without it, ROI will be diluted by inefficiency and errors.
Why This Matters for Investment Committees
An AI Agent investment case without AgentOps and PromptOps is incomplete. Costs will be unpredictable, value will be unclear, and risks will be unmanaged. With them, the organisation can tie spend directly to outcomes — e.g. cases resolved, hours saved, or service levels improved.
Questions IC Members Should Ask
Next time an AI Agent investment case comes to the IC decision gate, ask:
- How are agents defined, monitored, and retired?
- What controls exist to cap or throttle consumption?
- How is prompt quality managed and improved over time?
- What reporting will we receive on costs vs outcomes?
- How are compliance and ethical safeguards embedded?
Bottom line
AI Agent platforms change the rules. IC members no longer approving a static licence model — they are approving a variable, consumption-based model that can deliver exponential value but carries real risks.
AgentOps keeps agents under control. PromptOps keeps them effective. Together, they are key guardrails that turn an AI Agent investment case from risky to investable.
If you sit on an AI Investment Committee, make sure you know these terms — and make sure they’re in every AI Agent investment case you review.
Tom Dissing is the founder and Managing Director of Technology Connect. He helps boards and executives drive growth and avoid disruption through artificial intelligence (AI), innovation and venture building
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